Filming

Most testimonial videos don't fail in post-production. They fail in the interview. The subject is stiff. The answers are polished. The words are technically positive but nothing they say sounds like something a real person would actually say to a colleague over coffee. The result is a video that exists, but doesn't convert. These testimonial video tips aren't about gear or lighting. They're about the decisions made before and during the interview that determine whether a tes